Italian Wine · Consumer Authority · Vendemmia.com
Critic & Publisher · Founder, Vendemmia
Host, Up Your Wine Game
35 Years in the Wine Industry
America’s consumer-facing Italian wine authority. Not the trade. Not the collector. The person standing in the wine aisle on a Thursday night — and the one hosting Thanksgiving.
Antonio Galloni and Ian D’Agata are the most respected Italian wine critics writing in English. Both write primarily for collectors and the trade. Neither is reviewing the Kirkland Signature Barolo.
Todd Alexander is doing something categorically different — building the authoritative Italian wine voice for the American consumer. The Thursday-night shopper and the Thanksgiving host. The person who wants to know what’s actually worth buying at Trader Joe’s, and what’s worth saving for.
That audience is larger, more commercially accessible, and more brand-receptive than any audience a trade-facing critic reaches. It is entirely unoccupied.
Up Your Wine Game
Apple Podcasts · Spotify
The Call — every Italian wine on the same 100-point scale
Long-form editorial covering Italian wine culture, food pairings, regional deep-dives, and the argument for why Italian wine belongs on every American table. The voice that makes the scores mean something.
Every Italian wine Todd has reviewed, on the same 100-point scale, from a $5.99 Trader Joe’s Chianti to a $185 Brunello Riserva. The honest record. The commercial foundation.
The newsletter that brings readers back to The Call every week. Every issue pairs with an episode of Up Your Wine Game. Published every Monday. Always free.
A sample from the scored archive — from a $8 Trader Joe’s Prosecco to a $185 benchmark Brunello, all reviewed with the same methodology and the same standard.
Pieropan · Veneto · 2023
Pieropan · Veneto · 2023
$45
$185
$35
$30
Piedmont · Nebbiolo · Costco
$19.99
Very Good
$7.99
PARTNERSHIP & SPONSORSHIP
Todd’s audience is the American consumer making Italian wine decisions at Costco, Trader Joe’s, the wine shop, and the restaurant. Engaged, brand-receptive, and entirely underserved by traditional wine media.
$3,000–$8,000
$2,000–$6,000
$1,000–$3,000
Tell Todd about your brand and what you’re looking to accomplish. He responds personally.
Todd speaks on Italian wine for consumer and industry audiences. For media inquiries, editorial collaboration, or speaking engagements — todd@vendemmia.com
“The American critic who finally takes Italian wine off its pedestal and puts it on your table.”
“A voice that reaches the American consumer we most need to reach — without condescension.”
“Rosato doesn’t care about your insecurities. And neither does France.”
“A 97-point Brunello and a $20 Kirkland Barolo, reviewed on the same scale. Because they should be.”
Verona · April 2026
Italian Trade Agency
Annual · November 2026
Every Monday: one scored wine from The Call, one reason it belongs on your table, and a direct link to buy it. The most direct line from Todd’s glass to yours.